How AI Can Write Your Funnel Copy for You (and Which Sales System Makes It Convert)
For entrepreneurs who are a little overzealous about launching their online program. And who can’t waste time assembling a marketing team.
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AI can help you build out your marketing funnel faster, but is it actually effective?
It’s okay to create your own marketing copywriting when just starting out, but AI copywriting can’t replace expert strategy and skill.
If you need your online program launched yesterday, I’ve some helpful tips to accelerate the process.
Click here to learn more about the Circuit Sales System, an automated selling system that is mentioned in this article.
As a copywriter, I’ve worked with and coached countless green entrepreneurs who are biting at the bit to get their digital programs launched.
Between the colorful landing pages, email buildouts and granular funnel automation flows, they often come to me with a launch deadline of… yesterday.
And that’s totally okay.
But in some cases, these digital entrepreneurs have so much gusto that it makes way more sense for them to build their initial funnel themselves.
Mainstream AI tools can absolutely help ambitious digital business owners who don’t have the budget or time to hire marketing help – at least until they start making good money.
In this post, I want to help you help yourself. If you’re not able to hire a professional copywriter just yet, no worries (and no hard feelings). You can get a workable marketing funnel set up to promote and sell your online program, then revamp it later with professional help.
Ready for Pro Copywriting Help Now? Let’s Talk.
Who Am I? I’m a Digital Marketing Copywriter
I (obviously) recommend getting professional copywriting services. It’s one of the best investments you can make in your business.
But I also understand that you may want (or need) to do it yourself, at least until you have decent revenue rolling in.
I’m not here to push copywriting work away from my business. I’m just being honest about the best course of action for you right now.
When You Can’t Hire a Copywriter, You Can Turn to AI
Luckily, AI Large Language Models (LLMs), like ChatGPT, can make things a lot easier – but if and only if – you know how to work it strategically.
Using AI outputs verbatim equates to mediocre, cookie-cutter marketing copywriting that your audience is already hearing everywhere.
Without significant manipulation, AI LLMs have a signature tone, flow and sentence structure. And your customers (whether they’re B2B or consumers) are starting to pick up on it.
A Word of Caution: Yes, you can use AI to write your marketing funnels…
But if you’re too lazy to put your “human brain” to work and further enhance it, it’s going to cost you your business.
If you’re clearly okay with taking shortcuts to gain new customers, why should your customers spend their hard-earned money on you?
My hope is that you aren’t one of those entrepreneurs. Instead, I hope you are looking to use AI as your secret weapon – not your crutch.
Next, I’ll show you how to use AI LLMs to create funnel copy that feels authentic and how an automated sales system called the Circuit Sales System actually pairs incredibly well with it.
The Circuit Sales System is the “sweet spot” between low-converting evergreen funnels and high-stakes live launching.
It’s where your whole marketing funnel is automated but still has the urgency to push conversions into a 3-4% goal range.
I’ve seen it work for clients, and it’s the exact sales funnel I use for my own brands.
What Funnel Elements Do You Need to Sell an Online Course or Coaching Program?
Creating a funnel is a big undertaking. And regardless of how you do it, you generally need content, images and web development for the following customer touchpoints:
Landing pages (a lot of them)
Emails (a whole lot of those)
Funnel steps and order forms (a lot of these too)
All of these pieces need optimized content and copywriting, which AI can definitely assist with.
But then you need people to funnel into your funnel. How do you even get leads in the first place?
You Need a High-Value (Usually Free) Offer
A Well-Known Practice:
Successful funnels often start with a strong lead magnet. Something valuable enough that your ideal customer would – at least – trade their email address (and attention) to get it.
This “gateway offer” introduces your brand, proves your expertise and builds trust before the sale ever happens.
Too often, well-meaning entrepreneurs create something that looks valuable but fails to make a real impression (a recycled checklist, a 3-page PDF, a mini guide). Unfortunately, these lead magnets won’t cut it anymore.
A NOT Well-Known Practice:
The days of the free eBook are over. Today’s audiences are far more discerning than they were even a few years ago.
They’ve downloaded too many “ultimate guides” that sit unread in their inboxes. They’ve signed up for too many hour-long webinars that were really just thinly veiled sales pitches.
Your “freebie” needs to be so interesting or necessary that they’ll actually opt in for it and use it.
In the case of the Circuit Sales System (CSS), they suggest a precise and strategic free video training. But this video training is so expertly crafted that, while it seems like it follows a “how to fix your problem” formula, it’s layered with subtle proof and recognition that the paid offer is exactly what they need.
And the most important part: It’s not salesy.
To learn more about the CSS method, watch their free training video (and yeah, see first-hand how effective their selling methods are). It got me to purchase the course!
Why eBooks Are Out and Epiphanies Are In
As someone who likes to write educational and actionable content – it pains me to say this – but people don’t want more content. They want epiphanies.
They want that “aha” moment that allows them to finally understand the source of their problem, to not feel victimized and to find the best solution amidst the industry “noise.”
And that’s what your lead magnet has to do.
The Draw of a Video Training Lead Magnet
One of the best formats right now is the video training webinar. More specifically, one that infuses video sales letter (VSL) tactics in a fresh new way.
And no, I’m not talking about those stuffy, PowerPoint webinars that reserve the sales pitch for the last 15 minutes…
You can Google or ask ChatGPT about typical VSL structures. But I wanted to point out a few things specifically about the Circuit Sales System that convinced me to build one of my entire brands around it.
The Circuit Sales System: The “Lightbulb” Video Funnel Framework
One of the most straightforward and effective approaches I’ve seen in my work is the video training lead magnet template developed by the Circuit Sales System.
It takes the best parts of a traditional funnel (e.g., awareness, engagement, conversion) and weaves them into a single, automated experience that feels like a live launch but is completely automated.
More specifically: Every single lead feels the urgency of your offer, but they are on their own automated timeline that can follow them for two years and beyond.
The CSS framework is for entrepreneurs who don’t want to live launch but need better conversion rates than evergreen funnels. Developed by digital marketer Allie Bjerk and master copywriter Nicki Krawczyck.
Read This! A Comprehensive Overview of the Circuit Sales System
Now let me be clear: The Circuit Sales System takes a little time to learn and master. And there is a ton of writing you have to do.
This is exactly where AI-generated copy and the Circuit Sales System structure start to work really well together…
AI can help you brainstorm, outline and build out your video training scripts, email sequences and landing page copy. The Circuit Sales System framework lays out all the elements you need to make it convert.
The result? A high-performing, always-on funnel that your target customers get excited about and convert it more often.
How to Use AI to Write Funnel Copy (without Sounding Like You Did)
If you’re planning to use a high-value video training or webinar as your lead magnet, you’ll need sophisticated copy to encourage the right people to watch it.
AI tools can dramatically speed up your funnel build. In general, LLMs understand the common marketing frameworks used in the following assets:
Email Sequences: email confirmations, nurture series, post-purchase follow-ups
Landing Pages: opt-in pages, one-time offer pages, sales pages
Promotional Content to Get people to Opt In: social media posts, SEO blog posts, podcast scripts
AI can make the process incredibly easy – if and only if – you know how to work it properly.
Where AI LLMs struggle: close-to-the-sale, key conversion copy; the connection factor; the nuances of nearly every niche.
These are the most important elements to get real conversions. And if you’re using something like the Circuit Sales System, the goal conversation rate is higher (in the 3-4% range).
Using AI copywriting verbatim gets you recycled, cookie-cutter messaging that’s already flooding your audience’s inboxes. And it simply won’t encourage enough people to buy your program.
How to Get Better Funnel Copywriting Out of Your AI Tool
Here’s something to remember as you begin leveraging AI to write your funnels: LLMs can be plain word generators, or, they can be your creative assistant.
If you want the benefits of both, you’ll have to train the LLM as you go. You can’t just prompt, pray and paste whatever it creates.
How to Groom AI LLMs to Spit Out Converting Copy
Feed AI with contextual information about your audience: Who are they? What do they struggle with? What transformation do you offer? You have to do the work ahead of time to pinpoint their exact challenges and emotional state around it. One of the best suggestions about target market research I ever learned came from the Circuit Sales System, which requires you to conduct live 1-on-1 or small group interviews with various types of personas within your target audience.
Reference your brand voice or inspirational examples: Give the AI a tone to follow. Define how you want your brand voice to sound and how you don’t want it to sound. You can paste in your strongest copy, share a URL to your website or describe your brand personality (e.g., confident, approachable, direct, witty). Many LLMs will default to their signature tone, which we’ve already seen across the internet.
Ask for frameworks: Don’t just say “write an email.” Ask it to follow a structure like PAS (Problem, Agitate, Solution), AIDA (Attention, Interest, Desire, Action) or BAB (Before, After, Bridge). These basic frameworks can work pretty well if you don’t know how to write a persuasive email. However, professional copywriters (like the one who built the Circuit Sales System framework) use more sophisticated formats that can significantly increase conversions.
Set tons of parameters: This is a huge part of AI LLM training. It’s best done in real-time as you iterate your AI outputs. For example: “Write in a conversational, confident tone. Vary sentence length and structure. Keep paragraphs to two sentences maximum.” Guardrails like these keep the AI on track and make your editing easier later. While AI can remember a lot of parameters you set at the start of prompting, other parameters are best asked for in between AI drafts of your content.
Edit everything: This is the most important step. Read every line out loud. Tighten what feels clunky. Add warmth, tension, humor (humanizing things algorithms can’t replicate).
AI Prompt Examples That Can Help You Convert Better
Small changes in AI prompt engineering can be a huge difference in terms of trust, memorability and conversions.
Generic Prompt (No Strategic Prompt Rework)
The AI LLM output:
So, the above is fine… and it delivered exactly what you asked (AI is good at that). But it’s also completely forgettable.
Stronger, Strategic Prompt (Adding Key Parameters)
The AI LLM output:
That’s the difference between content that sits and content that sells.
Even with great prompts, there’s still one huge challenge: How do you connect all the pieces so your funnel actually works?
Let’s cover that next.
Copywriting Support Is Only Half the Battle (Here’s Where Entrepreneurs Get Stuck)
You must have great copywriting, but piecing it together correctly – in a logical, persuasive, conversion-focused way – is a whole other task.
And this is where so many entrepreneurs get stuck.
Even those who can (technically) write their own copy often fail to make all the moving pieces work together as a cohesive funnel without following a predetermined format.
Here’s Where I See Online Course Sellers Struggle Most
Sequence Timing: They’re unsure when to send each message (and when to send the sales-focused messages). They follow the stale “welcome series” formula of the 2010s, and by the time they’re asking for a conversion, their lead has already tuned them out.
Message Consistency: Every email, page and ad sounds a little different… like five different people wrote the funnel steps. There’s no clear throughline or consistent tone guiding the customer journey. This is super common when the seller is testing things out, unsure of what will really work.
Conversion Flow: They’re not sure where to build urgency, show proof or address objections. The story jumps around, and instead of leading the prospect toward a confident “yes,” it leaves them confused or indifferent.
Like you, these entrepreneurs can technically write their own copy (especially with the help of AI LLMs). But then they don’t know the best way to piece it all together.
And they spend months trying to figure out the best sequence, the best timing, the best way to make everything “click.” By the time they’ve tweaked their way through it, they’re frustrated and still not converting the way they hoped.
This is where the Circuit Sales System has it all figured out. From the moment a lead enters the circuit, you have them inside a high-conversion marketing funnel that runs seamlessly for up to two years (or longer).
Most conversions happen within the first few days, but the system keeps nurturing automatically, meeting each lead where they are in the buying journey.
That’s what makes it such a powerful framework. And that’s exactly where AI-assisted copywriting and strategic implementation finally come together.
The Real Differentiator of the Circuit Sales System vs. Other Funnel Methods
Even the best AI-assisted copy can only go so far on its own. You need a delivery system that moves people through the right journey (at the right pace) to convert excitement into sales.
It’s a Powerful Conversion Engine
The Circuit Sales System (CSS) doesn’t just provide templates or funnel maps – it gives you a complete automation framework that handles timing, logic, and follow-up for you.
And unlike typical evergreen funnels that lack urgency, or make-or-break live launches, the Circuit Sales System capitalizes on the moment each lead is most ready to buy.
How the Circuit Works When Other Funnels Stall
Most funnels rely on blunt-force tactics: open-and-close launch windows, flash sales, one-size-fits-all email blasts and other static content that quickly loses relevance.
The CSS, by contrast, is pretty dynamic.
Leads receive messaging tailored to their own journey. Every person enters at their own time and pace.
Excitement is maintained through exclusivity and urgency. The moment someone opts in, they feel like they’ve entered something valuable and time-sensitive.
Your content feels fresh and human. Whether you’re using AI-generated copy or hiring a Circuit Sales System copywriter, it’s delivered through sequences that mirror real human follow-up (e.g., authentic, timely and persuasive).
And because each lead is on an individual sales circuit, there’s no pressure for you to live launch or chase trends.
You’re building a machine that quietly and consistently converts.
Operationally Simple, Strategically Sophisticated
From a setup standpoint, the Circuit Sales System does take front-end work (but it’s work that pays dividends for years). Once built, it runs automatically, requiring only periodic testing and optimization.
The System Shoots for 3-4% Conversion Rates, but You Can Also:
Expand your circuit to sell additional offers or upsells.
Integrate your existing funnels into the system.
Fold in your live launches so they work synergistically, instead of separately.
And because it operates on the same software stack most entrepreneurs already use, the only extra investment is one critical platform (that costs me less than $1,000 per year) to optimize your conversion flow and automations.
What Makes the Circuit Sales System a True Standout Method
Here’s what really sets the Circuit Sales System apart:'
It nurtures leads for up to two years automatically: This keeps you top of mind long after most funnels have gone cold.
It front-loads conversion opportunities: It excels in the first few days of engagement (when customer excitement is at its peak).
It seamlessly integrates your AI-generated copy into proven frameworks: Between internal testing and CSS member results, these systems have already been tested for conversion.
After working on all sorts of campaigns, the Circuit Sales System really is the bridge between good marketing ideas and consistent sales results.
Watch How It Works
See how the system automates your follow-up, personalizes your audience journey, and builds long-term conversion without live launches.
And Before You Enroll…
You might want to read this: 10 Things I Wish I Knew Before Buying the Circuit Sales System Course
It’s a candid breakdown of what to expect so you can make an informed decision before diving in.
AI Is the Tool, Structure Is the Advantage
AI can help you write faster and smarter, but it won’t make your funnel work without structure. Even the sharpest copy falls flat if it’s delivered at the wrong time or without a clear journey behind it.
Remember: You don’t have to build everything by hand. Automation exists for a reason. Still, if you want your systems to sound human and sell like a pro, you need more than tools. You need a framework that brings it all together.
That’s where the Circuit Sales System comes in. It’s not just another set of templates. It’s a proven structure that gives your AI-enhanced copy a place to perform, guiding every lead from first click to conversion.
When your funnel runs on the right foundation, your content starts to work harder for you. Every email lands at the right time. Every message builds trust instead of noise. And sales stop feeling like a scramble.
If you want to see how professionals structure automated funnels that convert – without sounding robotic or pushy – watch the free Circuit Sales System training. You’ll see exactly how this funnel model works and why it consistently converts for online course creators and digital entrepreneurs.
It’s one of the few systems that helps you start strong, automate smarter, and actually build momentum instead of burning out.
