Client Name: OrgChart

Task: Create a top-of-funnel SEO blog article with CTAs to book a demo.

Published Deliverable:Healthcare Organizational Chart Blog Post

My client challenged me to transform an AI-generated content brief into an engaging and informative blog post.

Rather than simply using the AI's suggestions verbatim, I focused on amplifying and improving the brief to create content that felt truly humanized and offered actionable takeaways for the reader.

I meticulously refined the AI's outline, tailoring it to the specific SEO keyword profile and aligning it more precisely with search intent. This ensured the final blog post wasn't just optimized for search, but also resonated deeply with the target audience, delivering real value and insights.

Client: Uniphore

Task: Create a series of product pages, insight pages, glossary pages and brand positioning pages to their brand and increase their chances of ranking for SEO.

Published Deliverable: U-Self Serve Product Landing Page

My client faced significant challenges: they struggled with ranking in search results, converting visitors into customers, and resonating with their target audience. To tackle this, I implemented a comprehensive strategy focused on transactional SEO research.

I identified keywords that indicated a user's readiness to make a purchase or take a specific action, and then strategically infused these keywords throughout the landing page content. Beyond just keywords, the copywriting and selected resources were carefully chosen based on a deep understanding of the target audience's existing knowledge. This meant simplifying any technical jargon into easily digestible language, ensuring the content was not only search-engine friendly but also clear, accessible, and persuasive for the human reader.

The goal was to bridge the gap between search intent and user comprehension, ultimately driving higher rankings and better conversion rates.

Client: Zapier

Task: Build out a thought leadership piece to educate their audience and provide ways for readers to apply the information to their businesses.

Published Deliverable: Copywriting vs. Content Article

For this blog article, aimed squarely at small and medium-sized businesses (SMBs), my primary goal was to establish authority in the field while ensuring the content was incredibly easy to digest.

I achieved this by crafting well-researched and insightful content that positioned me as a trusted expert. To maximize comprehension and cater to busy SMB owners, I split the article into small, scannable sections.

This approach not only makes it simple for readers to quickly grasp key information but also encourages deeper engagement with the valuable insights provided.