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SXO and SEO Writing Services

Content Engineered for Search, Designed for Humans, Perfected for the Biggest Reach

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I Build Out Content and Strategy For…

  • SEO Copywriting

  • Search Experience Optimization (SXO)

  • Search Engine Optimization (SEO)

  • Artificial Intelligence Optimization (AIO)

  • Content Strategy

  • Gap Analysis

  • Expertise, Experience, Authority, Trust (EEAT)

  • Human-Centric User Intent

  • Nuance, Creativity, Originality

  • Zero-Click Search

  • AI Search Visibility

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SEO Writing Services

  • Get an in-depth analysis from an experienced SEO copywriter! We’ll dive deep into what is working and what can be improved from both the SEO and copywriting angles.

  • Define your unique brand message to remain relevant and memorable to your audience. Plus, optimize your site for optimal UX and conversions.

  • Drive more targeted, organic leads to your site. Not only will it be prioritized by the search engines, but it will be dedicated to an ideal human experience.

  • Pinpoint the most profitable and attainable SEO keywords based on your industry and your unique brand abilities.

  • Guide your audience to the next step of your marketing funnel with SXO (Search Experience Optimization). Aside from creating SEO content, I can help with all subsequent marketing steps.

  • Boost your SEO performance and CTR with carefully crafted SEO title tags, meta descriptions, navigation titles and more.

  • Let’s work on both organic and paid marketing copy to grow a large, loyal audience and encourage revenue-generating conversions.

  • Generate robust, high-performing campaigns that inspire more sales, all while improving KPIs.

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SXO and SEO Writing Samples

SEO Product Landing Page (B2B AI/SaaS Industry)

Client: Uniphore

Task: Create a series of product pages, insight pages, glossary pages and brand positioning pages to their brand and increase their chances of ranking for SEO.

Published Deliverable: U-Self Serve Product Landing Page

  • My client faced significant challenges: they struggled with ranking in search results, converting visitors into customers, and resonating with their target audience. To tackle this, I implemented a comprehensive strategy focused on transactional SEO research.

    I identified keywords that indicated a user's readiness to make a purchase or take a specific action, and then strategically infused these keywords throughout the landing page content. Beyond just keywords, the copywriting and selected resources were carefully chosen based on a deep understanding of the target audience's existing knowledge. This meant simplifying any technical jargon into easily digestible language, ensuring the content was not only search-engine friendly but also clear, accessible, and persuasive for the human reader.

    The goal was to bridge the gap between search intent and user comprehension, ultimately driving higher rankings and better conversion rates.

An infographic presenting benefits of AI-powered conversational self-service solutions, including improved customer experience, resolution speed, engagement, and statistics showing performance improvements such as 35%+ improvement in self-service rates, 10% reduction in agent transfers, 50% reduction in customer effort, and 95%+ CSAT scores. It features a section with a man using a mobile device, named guide on selecting AI-based solutions, and icons representing AI and analytics.
Homepage of Uniphore's website featuring a smiling woman with curly hair holding a smartphone, with colorful swirling graphics in the background. Navigation menu at the top, orange contact button on the right, and a call-to-action button to download a brochure.

SEO Blog Post (B2B HR SaaS Industry)

Client: OrgChart

Task: Create a top-of-funnel SEO blog article with CTAs to book a demo. I have also worked with this client long term on other articles.

Published Deliverable: Healthcare Organizational Chart Blog Post

  • My client challenged me to transform an AI-generated content brief into an engaging and informative blog post.

    Rather than simply using the AI's suggestions verbatim, I focused on amplifying and improving the brief to create content that felt truly humanized and offered actionable takeaways for the reader.

    I meticulously refined the AI's outline, tailoring it to the specific SEO keyword profile and aligning it more precisely with search intent. This ensured the final blog post wasn't just optimized for search, but also resonated deeply with the target audience, delivering real value and insights.

A webpage showing a table of contents for a healthcare organizational chart article, with headings and introductory text.
A digital illustration of a person sitting at a desk with a laptop, viewing a computer screen displaying a colorful organization chart. The background is purple, and there is a call-to-action button that says 'Schedule a Live Demo'.

Thought Leadership Article (B2B Automation SaaS)

Partner: Zapier

Task: Build out a thought leadership piece to educate their audience and provide ways for readers to apply the information to their businesses.

Published Deliverable: Copywriting vs. Content Article

  • For this blog article, aimed squarely at small and medium-sized businesses (SMBs), my primary goal was to establish authority in the field while ensuring the content was incredibly easy to digest.

    I achieved this by crafting well-researched and insightful content that positioned me as a trusted expert. To maximize comprehension and cater to busy SMB owners, I split the article into small, scannable sections.

    This approach not only makes it simple for readers to quickly grasp key information but also encourages deeper engagement with the valuable insights provided.

Article titled 'Targeted messaging 101: Content writing vs. copywriting' with a paragraph discussing the importance of SEO, paid ads, website design, and the significance of the language used in customer messaging.
Zapier website page with article titled 'Copywriting vs. content writing: Which you need—and how to do them well', includes article publication date, author's name, and social media icons.
View More Samples
Copywriter Amanda Kostro Miller at a restaurant bar working on a laptop with a pink drink in front of her and smiling at the camera.

From 7-Figure Sales to 260%+ KPI Improvements, SEO Copywriting Is Where I Excel

I use strategy, experience and my clients’ valuable industry insights to make things happen! Take a look at some conversions I’ve generated in past projects.

See Notable Stats

  • Amanda rocks. My website was causing customers to burn too many calories trying to understand my offers. She helped clarify my messaging, improve SEO, connect better with customers and provide an intuituve e-commerce experience.

    Steven Miller, Founder, Rock Solid Sayings Engravings

  • Amanda has been amazing to work with – she makes the complicated, easy! She's helped us develop clear messaging on complex topics, all in a highly regulated space.

    Michael Gonzalez, Director of Consumer Marketing, Kate Farms

  • Amanda has been fantastic to work with. We've been working with Amanda for over a year now and she's an excellent, knowledgeable health writer, is very responsive and hits every deadline. I can't recommend Amanda highly enough.

    Ken Lyons, Co-Founder, MeasuredSEM and RKT Publishing

  • Amanda was thorough, knowledgeable, and detail-oriented. She asked the right questions to ensure she understood our goals. Her work, phenomenal. I'd work with her again in a heartbeat.

    Emily Wheeler, Lead Digital Strategist, Fruition

  • We are grateful for Amanda in transforming our website writing into "copywriting" that improves our customer experience. We appreciate her creating a process that was easy for our designers, developers and QA to follow. I am also impressed with her professionalism.

    Rich Bello, CEO, Arootah

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