AWAI Copywriting Course Overview
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What you get in the “Accelerated Program to 6-Figure Copywriting” course. See if it’s worth it for you!
Unless you’re still waiting to find your first writing gig, we’ve all come across great job opportunities that we weren’t prepared for.
You try to look professional, but a potential client or creative director asks to see previous work and conversion rates you don’t yet have…
Then you have to scrounge up your samples and craft the perfect response to hide that you’re probably not the perfect candidate for them.
Can you relate? You may need some direct response skills in your life!
I didn’t want to miss out on great opportunities with large brands - just because I didn’t have direct response experience.
So, I took AWAI’s Accelerated Program to 6-Figure Copywriting to develop my skills.
Then, I wrote this course overview to help you determine if the AWAI copywriting course is worth it!
What’s Your Proof That You’re a Good Writer?
Maybe you wrote a B2B homepage. But how can you tell that your copy alone increased intake form conversions?
Maybe you wrote a blog post for a graduate school. How can you track enrollment from that?
Or, maybe you’re like me.
Someone who had been a copywriter for a few years but who lacked clear-cut, meaningful conversion rates to show for it.
My previous clients were happy with my work, but I had to rely on subjective information rather than cold, hard stats.
I wanted to be one of those copywriters who could say, “Hey, Larabar. You should hire me because I helped my previous client earn more than $500K in sales last year.”
Wouldn’t that be really impressive?
AWAI Helped Me Master In-Demand Direct Response Skills
All copywriting aims to get a desired response from the target audience.
However, direct response copywriting is even more results-driven than your average copy project.
When it comes to finding jobs, direct response copywriters stand out from the crowd. If they’re legit, they have the skills and stats to prove that they make companies money.
And if you can make your client money, imagine how valuable you’d be to them!
Now, I saw that AWAI offered a course called the Accelerated Program for 6-Figure Copywriting.
You may not know it from the title, but they actually cover direct response copywriting in great detail.
AWAI’s philosophy: Build a track record of direct response success, and that 6-figure income comes easy.
Now, I wasn’t immediately sold on AWAI’s course. In fact, it had been on my radar for months, if not years, before I decided to enroll.
Read about my hesitations to join AWAI here.
AWAI Copywriting Course Overview
AWAI’s marketing materials can be a little lengthy (but that’s actually a direct response copywriting tactic).
So here is an overview of what you can get if you enroll in the Accelerated Program for 6-Figure Copywriting.
How Is It Structured?
AWAI’s program contains the following types of learning materials:
Main coursebook (a digital copy), upwards of 600 pages
Mini video lessons sprinkled throughout
Countless hands-on assignments
Audio recordings from professional copywriters
1500+ articles for igniting a successful career
40-page digital blueprint about how to make good money as a writer
What’s Covered in the AWAI Course?
Here’s a list of almost everything you get. Click here for even more information to see if the AWAI copywriting course is worth it.
Program Orientation and Welcome Module:
How to make the most out of the program
How to access your bonus resources
How to easily navigate through the course
90-day success plan to stay accountable
Part 1 - Getting Started as a Copywriter:
Key traits of a successful copywriter
Motivational success stories to get you amped up
Potential income projections
Easy exercises to get your feet wet
Part 2 - The Fundamentals of Persuasive Writing:
Copywriting fundamentals everyone must know
How to sell… anything!
How to conduct ample research to make the writing process easier
How to build the foundation of a winning sales letter
Copywriting “gold nuggets” to keep handy
Part 3 - The Secret Structure of Direct Response Copy:
Marketing and persuasion tactics you shouldn’t waste your time with
Understanding what makes people tick
How to create incredibly effective headlines
How to boost open rates with great email subject lines
How to nail the crucial “hook”
How to write website sales copy
Part 4 - Choosing Your Career Path
Where to find money-making niches
How to choose the perfect niche for you
Specialized careers in copywriting
Part 5 - The Guide to Getting Copywriting Clients
How to market yourself
Marketing toolkit to kickstart your business!
How to write a great pitch using direct response techniques
Career mistakes to avoid
Professional Critique, Knowledge and Reviews:
Assignment submission for personalized feedback
Masters of copywriting series to study the greats!
Skill reviews to make sure you’ve got it down
Private Facebook group for feedback and support
AWAI verification
Additional Resources:
AWAI pricing guide to - eloquently - demand your worth
“Hall of Fame” ads to emulate
Collection of direct response copywriting samples that earned top dollar
$10K writing challenge to see if you can beat AWAI’s control copy
You get all this (and even more) from the course. So, is the AWAI copywriting course worth it for you!
How the AWAI Course Can Accelerate That 6-Figure Income
If you’re thinking that it’s a little ballsy for AWAI to call their course the Accelerated Program to 6-Figure Copywriting, you’re probably not alone.
However, copywriters are making 6-figure incomes all the time! And with a great skill like direct response copywriting, they have the means to prove their worth.
Read this: Are You Missing Out By Not Becoming a Direct Response Copywriter?
In fact, AWAI shares tons of 6-figure success stories! Read some here to get inspired!
Heads Up, Writers!
(Read Below)
Heads Up, Writers! (Read Below)
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