Website Copywriting

Project: I was tasked to be the project manager and copywriter for this landing page project. Liesl’s team wanted to create a landing page to collect fan contact information for future promotions. They were looking for a “modernized MySpace” vibe that mimicked Liesl’s existing style on social media.

Strategy: Being a fast turnaround project, I directed my team to create a lean page that still offered the desired aesthetic. Per the client, “[This page] is so Jules.”

Project: The Uniphore team struggled to rank, convert and resonate with their audience. The team asked me to create a series of product pages, insight pages, glossary pages and brand positioning pages that defined their brand and increased their chances of ranking for SEO.

Strategy: For the product pages, I conducted SEO research based on a transactional intent and infused keywords into the content. The copywriting and chosen resources were selected based on the target audience’s prior knowledge. The copywriting also simplified any technical jargon.

Project: I was tasked with creating an info page that would get picked up by certain search terms. Please note: Some sections have not been published onto the page yet. There are also some “skips” within the visual file (downloading error).
‍ ‍
Strategy: I used a more modular style to make the page easier to skim. The client also wanted this to look like their product pages, even though it is more for information purposes.

Project: I was tasked with creating content that would clearly show the benefits of this product over the mainstream option.

Strategy: I balanced respect for the other product with the practical pitfalls of using the product. I focused primarily on the challenges the target audience faces with the enhanced capabilities and ease of use of my client’s product.

Project: This is a brand that sells digital courses to writers. I created an opt-in page for their lead magnet free video training.

Strategy: This landing page hits on desires, transformations and pain points. The CTA is also very clear and addresses the urgency to watch the video. This opt-in page earned a 75% opt-in rate.

Project: My client wanted highly valuable educational content for parents managing gastrointestinal conditions in their children.

Strategy: The copy contains educational dietary content that is strategically easy to read and follows a logical process. I first provide value and then highlight the product as the perfect solution.

Project: This client wanted to invite people to sign up for free fitness classes with the goal of purchasing a membership. This landing page is often accessed after a social media ad.

Strategy: The copy is targeted to busy professionals looking for social, remote ways to stay fit. The intro copy talks about how they’ll feel if they’re active (and how productive they’ll be).

Project: This client wanted landing pages for product categories. Previous pages were hard to skim and non-specific.

Strategy: It was important to establish their position in the industry to build authority. I used dental jargon and highlighted benefits within product features.

Project: This is part of a larger campaign to increase signups for a health program. Usually, patients first see information in their doctor’s office (via a poster and brochure that I created) and come to the website.

Strategy: The copy highlights this program’s USP to stand out and leans into a patient’s trust with their own local doctor.

Project: This client wanted to increase conversions on his e-commerce site.

Strategy: I used a contemporary brand voice while relaying the company’s ideals. I emphasized their USP so customers could differentiate this product and further promote conversions. Last 2 sections are not my copy.