Amanda Kostro Miller
Expert Website Writer Offering Advanced Conversion Copywriting and SEO
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What website writing projects would you like to get started on? Let’s discuss best strategies, pricing, timeline and more.
Website Writing Services
As an experienced website writer, I’ve worked with 55+ brands on individual webpages and/or complete website rewrites — all designed for increasing conversion metrics, SEO and SXO.
What might make me one of the best website writers? I have extensive experience in both copywriting and SEO. That means we can boost organic traffic, increase CTRs, optimize conversions and position your organization as a distinct leader in the industry.
Contact me if you’re interested in having a go-to SEO copywriter on your team. I create and consult on high-level strategy, SEO, content testing and writing of the copy or content.
Classic Copywriting
When SEO is not necessarily the main focus of a particular website page, I work with you to maximize conversion metrics for a variety of page types.
Ideal for homepages, about pages, sales pages, funnel landing pages, PPC landing pages, paid social landing pages, branding pages and more.
Strictly SEO
When organic SEO traffic is the objective, I construct deeply insightful content that will help you outshine AI Overviews. Together, we can also outperform competitor content at any stage of the customer journey.
Ideal for blog posts, articles, SXO funnels and more.
SEO Copywriting
When you need higher volumes of converting traffic, I blend high-authority SEO content with a seamless conversion-focused experience. This can be done via a single website page or within a sophisticated funnel.
Ideal for product category pages, metadata, topic authority pages and more.
My Most Requested Services as a Website Writer…
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My most common service as a website writer is writing of the on-page copy or content.
This service includes creation of headlines, body text, content sections, FAQs — and whatever else is needed on each individual page.
On-page content can range from top-of-funnel blog posts to bottom-of-funnel sales pages or opt-in pages.
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While many clients contact me for work on an existing website, I also help new brands create website pages completely from scratch.
Together, we establish a game plan to build out high-impact webpage copy, with additional pages to follow.
The initial core pages can focus on branding, SEO, product/service selling, lead generation, list building or a mixture of everything.
Regardless, I can be easily inserted into your existing website team — or for less established brands — I help develop key marketing messages that will guide your brand forward.
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If you and your team need help ahead of writing the on-page content, I often help teams choose the right topics and adjust the overarching messaging based on SEO intent and/or the customer journey.
This website writer service focuses on more high-level tasks, but often includes the creation of outlines, content templates, brand positioning and more.
From there, I’m happy to take the outlines we create and hash out the actual on-page copy or content.
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Since search engine results page (SERP) metadata has a significant effect on organic traffic success, many clients choose to have me write their title tags and meta descriptions — especially multiple versions for testing.
This allows your team to track impressions, CTR and other key SEO metrics to ensure your page receives the highest number of clicks (and best rankings) possible.
The creation of these testing variants are completed during our initial project so you have several versions to test in the coming months after publication.
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If you don’t have the capacity or manpower to research keywords for every page on your website, I offer SEO keyword research as an add-on website writing service.
This includes an initial report and a list of the best keywords for the webpage. We determine the best SEO keywords based on intent, competition and ability to rank.
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Whether you need a marketing-focused landing page or an SEO-focused content piece, there are plenty of opportunities for testing.
Within this website writing service, the content I create can offer various options for your team to test in the months following initial publication. This ensures you have the most effective copy and content on your site.
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In some cases, it may be preferred to begin a project with a website audit. Within these audits, I analyze the effectiveness of your current website copywriting and offer ideas for improvement.
SEO analysis can also be included. More specifically, I discover what SEO angles to focus on in order to achieve your goals (e.g., organic growth, brand awareness, commercial converting traffic).
Website writing audits can be a standalone service or bundled into larger projects.
Featured Landing Page Copywriting Samples
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Uniphore: B2B AI/SaaS Product SEO Website Page
This client needed a series of product pages, insight pages, glossary pages and brand positioning pages to define the brand and increase SEO rankings.
I conducted SEO research based on a transactional intent and infused keywords into the content. The copywriting and chosen resources were selected based on the target audience’s prior knowledge. I also aimed to simplify technical jargon.
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Ambitious Writer Society: B2C Webpage
This brand needed an opt-in page for their lead magnet (a free video training).
The website writing hits on desires, transformations and pain points. The CTA is clear and addresses an urgency to watch the video. This opt-in page earned a 75% opt-in rate, although multiple versions of the copy were created for testing purposes.
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Kate Farms: B2C Website Page
This client wanted educational content for parents managing gastrointestinal conditions in their children.
The copy contains educational dietary content that is purposefully easy to read and follows a logical process. The goal was to first provide value and then highlight the product as the perfect solution.
Website Writing FAQs (for Clients)
How do you price your services as a website writer?
Most website projects are priced as a fixed price. That means you and I will have agreed upon a set amount, scope and deadline prior to getting started.
If there is a lot of variance between multiple webpage page types (e.g. desired length, content vs. copywriting), I may price based on individual pages. Otherwise, website rewrites with multiple pages can be bundled.
How long does it take to complete a project?
Project turnaround times are based on when we can schedule our mandatory kickoff call. From there, most single pages can be completed in about a week.
Multi-page website writing projects typically take 2-4 weeks. Expedited projects can be completed with a rush fee.
What are your typical rates as a website writer?
Since project scope can vary greatly between clients, pricing is determined after an initial discovery call with each potential client.
However, my rates are generally comparable to other expert website writers.
Can you work alongside my website team?
Yes! If you have an existing website marketing workflow, I can be easily inserted into that process.
Some clients prefer that I attend team calls, whereas others prefer to send me a content brief after the details have been hashed out internally.
Do you know enough about my industry?
Great question! Sometimes, clients are unsure how I can write for their industry or brand without being an “expert” in the industry myself.
Aside from thorough research with every project, I get on a kickoff call with every client to ensure I have a complete understanding of their brand and their audience. If further information is needed, I make myself available for additional calls, feedback and SME interviews if needed.
Can you also do SEO keyword research?
Yes! However, I cannot replace having a dedicated SEO specialist or SEO strategist.
When clients need help with SEO keyword selection, I offer SEO research to create a list of 5-10 keywords, all with relevant data insights. SEO keyword research is an add-on service.
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A “Go-To” Website Writer with Copywriting and SEO Expertise
Trained in both direct response copywriting and SEO writing, I have helped over 55 brands achieve their messaging goals and catalyze conversions. Since 2017, I have developed strategic SEO and marketing website pages to accommodate all stages of the customer journey.
From top-of-funnel webpages that outperform AI-generated and mediocre content to bottom-of-funnel, “make-or-break” sales pages that are directly tied to conversions and revenue, I’m here to help.
It doesn’t matter if you already have a clear picture of what you need. Or, if you still need assistance hashing out the right topics and ideas.
My website writer expertise can be inserted into any part of your website creation process. So, don’t hesitate to contact me!
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