8 Best Free Copywriting Courses for Beginners (Reviewed by a Professional Copywriter)
Originally Published: Jan 2024 | Updated: July 2026Short Answer: If you're new to copywriting and want the fastest path toward getting your first clients, I recommend starting with Filthy Rich Writer's free training. But, it's not the only great option. Depending on what you want, another one of these courses may be a better fit.
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Choosing your first copywriting course doesn’t have to be hard.
I've spent years writing for SaaS companies, enterprise brands, ecommerce businesses, healthcare organizations and agencies. I've also coached aspiring copywriters and business owners, reviewed dozens of training programs and watched students succeed (and sometimes struggle) with different learning paths.
This guide isn't just a list of free courses. It's my honest evaluation of which ones are actually worth your time, who each course is best for, and where I'd start if I were learning copywriting all over again.
How I Selected the Best Free Copywriting Courses
Not every free copywriting course is trying to accomplish the same thing. Some teach marketing fundamentals. Others focus on persuasive writing. Some are designed to help you land freelance clients, while others are better suited for marketers looking to sharpen an existing skill set.
That's why I didn't rank these courses based on popularity alone.
Instead, I evaluated each one based on what actually matters to beginners who want to build legitimate copywriting skills.
Here's What I Looked For…Beginner-Friendly Instruction: Does the course explain concepts clearly, or does it assume you already know marketing jargon?
Practical Application: Does it get you writing copy, or are you mostly watching videos and taking notes? By the end of the course, do you have any spec pieces to show clients?
Career Value: Will you walk away with additional skills you can use to land freelance clients, price your work or build a portfolio?
Teaching Quality: Is the information well organized, engaging and genuinely helpful? Or, does it feel like a long sales pitch to purchase their program?
Time Investment: Some courses can be completed in an afternoon. Others are multi-week learning experiences. Plus, I considered whether the value matched the time commitment.
Overall Recommendation: If a friend asked me where to start, would I confidently recommend this course?
No single course is perfect for everyone, which is why you'll see different recommendations throughout this guide depending on your goals, experience level and preferred way of learning.
Let’s Compare the Best Free Copywriting Courses
I compared each free copywriting course based on beginner friendliness, practical value, teaching quality, time commitment and whether it helps you move closer to landing paid copywriting work.
| Course | Best For | My Rating | Time | Cost |
|---|---|---|---|---|
| Filthy Rich Writer Free Training | Freelance copywriting careers | ⭐⭐⭐⭐⭐ | ~1 hour | Free |
| Filthy Rich Writer Business Podcast | Building a copywriting business | ⭐⭐⭐⭐⭐ | Ongoing | Free |
| Mike Nardi | Quick beginner overview | ⭐⭐⭐⭐☆ | ~40 min | Free |
| Tyson 4D | Client acquisition + mindset | ⭐⭐⭐⭐☆ | ~4 hours | Free |
| Jesse Forrest | Copywriting fundamentals | ⭐⭐⭐⭐☆ | ~1 hour | Free |
| Kopywriting | Scrappy self-paced learning | ⭐⭐⭐☆☆ | ~30 min | Free |
| Udemy Quick Start | Writing tools & beginner concepts | ⭐⭐⭐☆☆ | ~30–60 min | Free |
| AWAI Writer's Life Newsletter | Ongoing copywriting ideas | ⭐⭐⭐⭐☆ | Ongoing | Free |
Still Not Sure? If you're starting from absolute zero and your goal is eventually getting paid to write, Filthy Rich Writer is the course I'd recommend to most people. It strikes the best balance between beginner-friendly instruction, practical advice and career-building training.
Wondering Where to Start? Here's What I Recommend
If you've looked through the comparison table and you're still thinking, "Okay, but which one should I actually take?" Here's my advice…
If Your Goal Is to Become a Freelance Copywriter…
Start with: Filthy Rich Writer's Free Training
If your primary goal is to eventually land paying clients (not just learn what copywriting is) this is where I'd begin.
Most beginner courses only explain copywriting. Filthy Rich Writer does do this, but it also spends equal time teaching you how to build a copywriting career. That combination is why it's my top recommendation for most beginners.
If You're Still Deciding Whether Copywriting Is Right for You…
Start with: Mike Nardi or Jesse Forrest
Maybe you're not ready to commit to a traditional training program. You simply want to understand what copywriting is and whether it's something you'd enjoy.
Both of these YouTube courses provide a solid overview of the profession without requiring much of your time. They're a great way to explore copywriting before diving deeper.
If You Want Help Finding Your First Clients…
Start with: Filthy Rich Writer's "How to Build Your Copywriting Business" Podcast
Learning to write copy and learning to build a freelance business are two different skills.
This podcast spends much more time talking about the realities of finding clients, building a business and creating a sustainable freelance career than most of the other free resources on this list.
If you're already convinced that you want to become a copywriter, this is a great next step after the signature Filthy Rich Writer training.
If You Prefer a Scrappy, Self-Directed Learning Style…
Start with: Kopywriting
Not everyone needs polished videos, worksheets and structured lessons. (I sure do though!)
If you're the kind of person who likes to dive in, learn the basics quickly and figure things out as you go, you'll probably appreciate the scrappy, no-frills approach of Kopywriting’s free copywriting course.
Just know that you'll really need to supplement it with more structured training as your skills grow.
If You're Worried AI Is Replacing Copywriters...
Start with: Tyson 4D
One of the things I appreciate about Tyson's training is that he directly addresses one of the biggest concerns aspiring copywriters have today: whether AI is making copywriting obsolete.
I don't agree with every marketing claim in the video, but I do appreciate that he encourages writers to focus on developing strategic skills that AI can't easily replace.
It's a helpful mindset shift if fear about AI has been holding you back from getting started.
How to Tell If a Free Copywriting Course Is Worth Your Time
Some free copywriting courses are genuinely educational. Others are little more than long advertisements for a paid program. Neither approach is inherently bad. In fact, many excellent paid courses begin with free training! But it's important to know what you're signing up for.
As I reviewed the courses on this list, I kept coming back to the same question: Would I recommend this to a friend who's serious about becoming a copywriter?
The best courses shared a few things in common.
They get you writing early.
The biggest mistake I see beginners make is spending months consuming information without ever creating copy.
The strongest courses explain copywriting but then quickly tell you to write, analyze and edit within the first several lessons. Even if you feel completely lost and shaky doing your first writing exercise, they tell you to put your terrible copy on paper. How I remember that feeling so well!
They teach more than writing techniques because it's only one piece of becoming a copywriter.
If you ultimately want to make money copywriting, you also need to learn how to work with clients, understand the marketing journey, research audiences and build a portfolio. The courses that touch on these topics tend to prepare beginners for real-world (paid) success more effectively than those that focus on writing alone.
After finishing a course, you shouldn't be wondering, “Now what?”
The best beginner courses make it obvious how to keep building your skills (whether that's practice exercises, spec portfolio samples or finding your first clients).
My Reviews of the Best Free Copywriting Courses
Every course below is one I'd feel comfortable recommending for the right person. I've included what each course does well, where it falls short, and who I think will benefit from it most.
Filthy Rich Writer's Free Video Training (Best Overall for Aspiring Freelance Copywriters)
Best For: Complete beginners who want to become freelance copywriters and understand what the career truly entails.
Quick Take: If someone asked me today where to start learning copywriting from scratch, this is the free training I recommend most often. It’s clear, approachable and does a strong job of bridging the gap between “I’m curious about copywriting” and “I can see how this becomes a real writing career.”
I originally came across Filthy Rich Writer back in 2020, and it quickly stood out as one of the more thoughtful and structured resources for beginners in this space. Since then, I’ve stayed familiar with their work not just as a student of their materials, but in a more extended professional capacity.
I first took Nicki Krawczyk’s training as a student. Later, I became a copy coach within one of her programs, which gave me a closer view of how she teaches, how she structures learning for beginners and how she approaches helping people transition into copywriting.
What stood out to me most is that Nicki isn’t just a strong instructor; she’s an excellent business builder. She has a very clear, positive and practical teaching style. She also understands how to guide beginners in a way that keeps them motivated without overwhelming them.
That combination is rare.
What You'll Learn
In this free training, Nicki Krawczyk walks through what copywriting actually is, what copywriters do in real business contexts and how people break into the field.
Instead of diving straight into theory-heavy writing techniques, the focus is on helping you understand the profession itself: where copywriting fits into marketing teams, what clients expect and what a realistic path into the field looks like.
If you're still trying to figure out whether copywriting is something you want to pursue, this training will help you clarify that early.
Why I Recommend It
What I appreciate most about this training is how grounded it is.
A lot of beginner content either oversimplifies copywriting or overwhelms you with frameworks you aren’t ready for yet. This training sits in a really useful middle space. It keeps things simple enough for complete beginners, but still gives you a realistic sense of the work involved.
Nicki is also a very engaging teacher. Her style is structured, encouraging and easy to follow, which makes the material feel accessible even if you don’t have any marketing background.
From what I’ve seen both as a student and later working alongside her in a coaching capacity, her strength is in helping beginners avoid unnecessary confusion. She focuses on clarity, momentum and building confidence early (writing copy), which is exactly what most new copywriters need.
The strongest beginner courses do teach copywriting, but more importantly, they help you stop second-guessing whether you can do it.
What I Like…
Extremely beginner-friendly without feeling watered down
Taught by Nicki Krawczyk, an experienced copywriter and coach
Strong balance of career context and “what you need to know” insight
Helps you understand what copywriting work actually looks like
Encouraging, structured teaching style that keeps beginners engaged
Good “first step” before committing to longer programs
Things to Keep in Mind
After signing up, you typically only get access to the video for about 4-6 days, depending on how the funnel is set up at the time.
That’s usually enough time to watch it, but it’s not a permanent resource. So, it’s worth setting aside time to go through it while you have access.
My Verdict
This is still the free training I recommend most often for absolute beginners.
It does a good job of helping you understand both the “what” and the “why” of copywriting as a career, without overwhelming you with unnecessary complexity.
If your goal is to understand what a copywriting career entails and get the first steps toward freelancing, this is one of the best starting points available.
Filthy Rich Writer: “How to Build Your Copywriting Business” Podcast (Best for Understanding the Business Side of Copywriting)
Best For: Beginners who want to understand what it looks like to build a copywriting business (or most other professional writing businesses).
Quick Take: While Filthy Rich Writer’s free video training is the best starting point for beginners, this podcast series is a helpful next step if you want to understand the business side of copywriting: how copywriters find clients, structure their services and start turning skills into income.
This is much less about learning copywriting itself and more about understanding how to create a viable freelance business.
What You'll Learn
This podcast series focuses on the challenging realities of building a copywriting business, including:
How copywriters typically find their first clients
What services beginners can realistically offer
How to think about positioning yourself in the market
What the early stages of a freelance copywriting business look like
Common mistakes new copywriters make when trying to get started
Most podcast subscribers have already taken Filthy Rich Writer’s free training course. While the free video training helps you understand what copywriting is, the podcast helps you monetize it.
Why I Recommend It
One thing I’ve consistently appreciated about Filthy Rich Writer (as a brand) is that they teach copywriting and the career-building side of it almost equally.
A lot of beginners get stuck because they learn “how to write copy” but have no idea how that translates into paid work. This podcast fills that gap by giving you a more realistic picture of what building a freelance copywriting business actually involves.
It’s especially useful if you’re at the stage where you’re thinking, “Okay… I understand copywriting. But how do people actually get clients?”
This helps answer that question, all wrapped up into short podcast episodes.
Learning how to get paid as a copywriter is harder than learning how to write copy.
What I Like…
Focuses on the business side of copywriting (not just writing skills)
Helpful bridge between learning and earning
Breaks down early-stage freelancing in a realistic, grounded way
Reinforces beginner expectations in a healthy, non-overwhelming way
Complements the main Filthy Rich Writer training well
Things to Keep in Mind
This is not a structured “course” in the traditional sense. It’s a podcast-style resource. That means it’s more conversational and conceptual, rather than step-by-step.
If you're completely new, I’d still recommend starting with the main Filthy Rich Writer free training first, then coming to this afterward once you’re thinking more seriously about freelancing.
My Verdict
This is a strong secondary resource if you're interested in building a freelance copywriting business.
It won’t replace a structured beginner course, but it does a good job of helping you understand what comes next once you’ve decided to pursue copywriting more seriously.
Think of it as the “what happens after the training” layer of Filthy Rich Writer’s ecosystem.
Mike Nardi’s Free Practical Copywriting Course for Beginners (Best for a Fast, No-Commitment Introduction)
Best For: Absolute beginners who want a quick, no-friction introduction to copywriting without signing up for anything or committing to a structured program.
Quick Take: This is a short YouTube training (about 40 minutes) that gives you a basic overview of copywriting and what it involves. It’s useful for getting your bearings, but it’s not designed to make you a “job-ready” copywriter.
What You'll Learn
In this free video, Mike Nardi walks through the fundamentals of copywriting and gives you a high-level introduction to what copywriters do and how copywriting fits into marketing. You’ll get:
A basic explanation of what copywriting is
An overview of how copy is used in business and marketing
A simple breakdown of what beginner copywriters should focus on first
A few introductory exercises to help you start practicing
It’s essentially a “getting started” overview, rather than a structured learning path.
Why I Recommend It
What I like about this training is its simplicity and accessibility.
There’s no email gate, no funnel and no pressure to commit to anything. You can literally open YouTube, watch the video and get a foundational understanding of copywriting in under an hour.
For people who are still in the “exploring” stage, that low barrier to entry is valuable.
The structure is also clear and easy to follow, which makes it a good first exposure to the topic if you’ve never studied copywriting before.
What I Like…
Very short and easy to consume (~40 minutes)
No sign-up required (fully accessible on YouTube)
Covers copywriting basics in a straightforward way
Good for early-stage exploration and curiosity
Clear structure that’s easy for beginners to follow
Things to Keep in Mind
This is an overview, not a training program.
After watching, you’ll understand what copywriting is, but you won’t yet have the depth or practice needed to apply it professionally.
I also don’t personally love one of his suggested exercises: the idea of simply writing freely every day for 30 days without structure or direction.
In my experience coaching new writers, more intentional practice like trying to write real ads or studying real copy, tends to build skill faster and with more clarity.
My Verdict
This is a solid starting point if you want a quick, no-pressure introduction to copywriting before deciding whether to go deeper.
It won’t take you far on its own, but it does a good job of helping you understand the basics and decide whether you want to continue learning.
If you’re serious about becoming a copywriter, I’d treat this as a “first exposure” resource, not a core learning path.
Tyson 4D's 4-Hour Copywriting Course (Best for Learning the Business Side of Freelancing)
Best For: Beginners who want an encouraging introduction to copywriting and who are especially interested in learning how to find clients.
Quick Take: The title definitely grabs your attention, doesn't it? While I wouldn't expect a free 4-hour course to take most people from $0 to $10,000 in 90 days, I also wouldn't dismiss the training because of its marketing. Look past the headline, keep realistic expectations, and you'll find some genuinely helpful advice inside.
What You’ll Learn
This 4-hour YouTube training covers copywriting fundamentals and the business side of becoming a freelance copywriter. You'll learn about:
The basics of copywriting
How freelance copywriters find clients
Mindset and career advice for new writers
Practical steps for getting started
Why AI isn't replacing skilled copywriters
Unlike some beginner courses that focus exclusively on writing techniques, Tyson also spends time discussing how to actually turn those skills into paid work.
Why I Recommend It
One thing I appreciated most about this training is that Tyson addresses a question nearly every aspiring copywriter has right now: "Is AI going to replace copywriters?"
There's a lot of fear surrounding AI, especially for people considering writing as a career. I appreciate that he acknowledges those concerns while making the case that skilled copywriters who understand strategy, research and persuasive messaging continue to provide value.
I also like that he spends time talking about getting clients.
As I mentioned before, learning to write copy is only part of becoming a successful freelancer. Understanding how to market yourself, find opportunities and build relationships is just as important, yet many free courses barely touch on those topics.
What I Like…
Covers both copywriting fundamentals and client acquisition
Addresses common concerns about AI and the future of copywriting
Straightforward, easy-to-follow teaching style
Encouraging for beginners who are considering freelancing
Practical focus on turning skills into income
Things to Keep in Mind
The biggest thing I'd encourage you to do is separate the marketing headline from the educational content.
The title suggests a very fast path to earning significant income. While that's certainly possible for a small percentage of people, it's not a realistic expectation for most beginners.
Building a successful copywriting business takes time, consistent practice and persistence. There will likely be rejected proposals, slow periods, and plenty of learning along the way.
If you go into this training expecting a guaranteed roadmap to $10K in 90 days, you may end up disappointed.
If you go into it looking for practical advice from someone who's sharing what has worked for them, you'll probably get much more out of it.
My Verdict
This is a worthwhile free resource, especially if you're interested in the freelance side of copywriting and want guidance beyond just writing techniques.
Just remember that becoming a successful copywriter is rarely as quick or straightforward as a YouTube title might suggest.
Take the practical lessons, keep realistic expectations and focus on building your skills one project at a time.
Jesse Forrest’s Free 1-Hour Copywriting Course for Beginners (Best for Learning Fundamentals from an Experienced Copywriter)
Best For: Beginners who want a structured overview of copywriting fundamentals from an experienced working copywriter, with a small introduction to portfolio and client work.
Quick Take: This is a straightforward, well-organized introduction to copywriting that covers the basics clearly and efficiently. It also goes slightly further than many beginner videos by touching on portfolio-building and getting work, which makes it a useful early-stage resource.
What You'll Learn
In this 1-hour YouTube training, Jesse Forrest walks through the foundational concepts of copywriting, including:
What copywriting is and how it differs from content writing
The types of work copywriters typically do
How copywriters earn money and structure their services
An introduction to building a portfolio
Basic guidance on how beginners can start looking for work
It’s a broad overview designed to help you understand both the profession and the early steps involved in getting started.
Why I Recommend It
What stands out most about this training is Jesse’s experience.
With over 20 years in the copywriting industry, he brings a level of professional depth that’s sometimes missing in YouTube-based courses. That experience shows in how clearly he explains the fundamentals and how grounded his advice tends to be.
It’s not overly complicated or flashy. It’s more structured, practical and focused on giving beginners a realistic starting point.
Where I think this course is especially useful is in how it connects the dots between learning copywriting and actually starting to look for work, even if only at a beginner level.
What I Like…
Taught by a copywriter with 20+ years of industry experience
Clear, structured breakdown of copywriting fundamentals
Covers both writing basics and early career steps
Helpful introduction to portfolio-building concepts
Easy to follow and beginner-friendly without feeling watered down
Things to Keep in Mind
Like many beginner-friendly overviews, this course presents copywriting in a very clean and simplified way.
That’s helpful when you’re just starting out, but it’s important to remember that real-world copywriting is rarely that linear. Once you start working on real projects or pitching clients, you’ll likely encounter more ambiguity, rejection and iteration than what’s shown in a structured overview like this.
So I’d treat this as a foundation-setting resource, not a complete roadmap.
My Verdict
This is a solid, trustworthy introduction to copywriting fundamentals, especially if you prefer learning from someone with long-term industry experience.
It won’t give you a full blueprint for becoming a working copywriter on its own, but it does a good job of helping you understand the landscape and what the job actually involves.
If you're brand new, this is a reliable way to build context before moving into more specialized or career-focused training.
Kopywriting’s Free Training (Best for Scrappy, Bare-Bones Copywriting Fundamentals)
Best For: Beginners who want a scrappy, no-frills introduction to copywriting basics without structure, sign-ups or polished production.
Quick Take: This is a set of short, straightforward training videos that cover foundational copywriting concepts in a very direct way. It’s not highly polished or structured, but it is fast, accessible and easy to consume.
If you like learning in a clean, structured environment, other options on this list will feel more helpful. If you prefer something scrappy that gets straight to the point, this can absolutely work as a starting exposure.
What You'll Learn
The free training by Kopywriting (previously copywritingcourse.com) focuses on the absolute essentials of copywriting:
Basic principles of what copywriting is
Simple persuasion frameworks (such as AIDA)
Intro-level techniques for writing more effective copy
Foundational ideas behind attention, clarity and persuasion in marketing
The lessons are short, direct and designed more for quick exposure than deep learning.
Why I Recommend It
What stands out about this resource is how scrappy it is… in a very literal sense.
There’s no onboarding, no email wall and no structured curriculum guiding you step-by-step. You just watch short videos and pick up core ideas as you go.
Some people actually prefer this style of learning (not me). It removes friction and lets you get straight to the information without feeling like you’re entering a formal program.
At the same time, the scrappy nature of the site and presentation can feel a bit unpolished compared to more established training platforms. For some learners, that will feel refreshing and honest. For others, it may make the material feel less structured or less authoritative.
Neither reaction is wrong. It just depends on how you like to learn.
What I Like…
Very short, easy-to-consume lessons (~30 minutes total)
No sign-up or email required
Quick introduction to foundational copywriting concepts
Good for absolute beginners who want fast exposure
Low friction, immediate access to content
Appeals to scrappy, self-directed learners
Things to Keep in Mind
This training is intentionally minimal. It will give you exposure to core copywriting ideas, but it won’t provide much structure, progression or guidance on how to move from beginner to working copywriter.
The overall presentation is also quite scrappy, which may influence how polished or authoritative it feels depending on your expectations.
So, while it’s useful as a starting point, it’s not something I’d rely on as a primary learning path.
Scrappy tools can get you started quickly, but they rarely carry you all the way.
My Verdict
This is a solid option if you want a fast, no-commitment introduction to copywriting fundamentals.
It works best as a “first exposure” resource, rather than a structured learning experience. If you’re serious about becoming a copywriter, you’ll likely move beyond it quickly.
Udemy Free Copywriting Quick Start Course (Best for Tool Exposure and Beginner Orientation)
Best For: Beginners who want a quick, low-commitment introduction to copywriting tools and platforms (not structured writing training).
Quick Take: This is a lightweight overview course that focuses more on copywriting tools and ecosystem familiarity than actual writing instruction. It’s simple and easy to consume, but it won’t take you deep into the craft of copywriting.
If you want a structured learning path, other options on this list will serve you better. If you just want to understand what tools and platforms exist in the copywriting space, this can be useful.
What You’ll Learn
The Udemy Free Copywriting Quick Start Course focuses more on introductory exposure than hands-on writing skills:
Basic overview of copywriting concepts
Introduction to common copywriting and marketing tools
Exposure to platforms and resources writers often use
General understanding of how copywriting fits into marketing workflows
High-level orientation into the copywriting ecosystem
The content is intentionally broad and designed for awareness rather than mastery.
Why I Recommend It
What makes this course useful is how quickly it helps you orient yourself in the copywriting landscape.
If you’re brand new, one of the hardest parts isn’t learning to write—it’s understanding what tools, platforms, and workflows professional writers actually use. This course gives you that visibility early, without requiring a big time commitment or financial investment.
It’s also a nice “first touchpoint” if you’re still deciding whether copywriting is something you want to pursue. You can explore the space, get familiar with terminology, and see how copywriting fits into real marketing environments.
For absolute beginners, that sense of clarity and exposure can be surprisingly helpful.
What I Like…
Quick overview of foundational copywriting concepts (at a high level)
Introduces commonly used tools in writing and marketing workflows
Helps beginners understand the broader copywriting ecosystem
Some tools mentioned are used in real client work
Useful for early-stage exploration when everything feels overwhelming
Easy, low-commitment way to explore copywriting
Things to Keep in Mind
This course is not designed to teach copywriting as a skill.
You won’t come away knowing how to write landing pages, emails or ads, and there’s very little guidance on working as a copywriter.
Instead, the focus stays on tools and general awareness, which means it won’t give you much practice or structure for actually building writing ability.
It’s also worth noting that some of the tools mentioned are not fully free, so you may encounter limited trials or paywalls after initial exploration.
It's helpful for orientation, but it shouldn’t be treated as a foundational learning resource.
My Verdict
This is best treated as a supporting resource rather than a core training course.
It’s useful for understanding the copywriting ecosystem quickly, especially if you’re new and trying to get your bearings, but it won’t meaningfully develop your writing abilities.
If your goal is to become a working copywriter, this works best alongside more structured training like Filthy Rich Writer or AWAI (not instead of them).
AWAI’s “The Writer’s Life” Newsletter (Best for Daily Copywriting Tips and Client-Finding Inspiration)
Best For: Beginners who want ongoing exposure to copywriting ideas, freelance opportunities, and career inspiration delivered consistently via email.
Quick Take: This is a daily newsletter from AWAI that focuses on helping you think like a working copywriter. It’s idea-heavy, frequent and geared toward career mindset and opportunity awareness, rather than skill-building.
If you prefer structured courses, this won’t replace them, but it is a helpful companion resource while you’re learning.
What You’ll Learn
The AWAI “Writer’s Life” newsletter isn’t a traditional course. Instead, it delivers ongoing exposure to copywriting career ideas, including:
Ways copywriters find freelance work
Examples of how writers earn income
Career paths within copywriting (including direct-response marketing)
Promotional writing opportunities across industries
General mindset and motivation for freelance writers
Rather than teaching writing mechanics, it focuses on helping you understand what a working copywriting career can look like.
Why I Recommend It
What makes this newsletter valuable is that it helps you stay immersed in the world of copywriting while you're still learning.
A lot of beginners focus only on courses, but don’t spend enough time seeing how copywriting actually translates into real income and opportunities. This newsletter helps bridge that gap by consistently exposing you to examples, ideas and prompts for how copywriting turns into a career.
And honestly, even just skimming their subject lines is useful. For me, they often spark ideas about new niches, better offers and non-traditional ways copywriters can get paid.
For beginners, that ongoing exposure is a helpful complement to more structured learning.
What I Like…
Frequent, consistent exposure to copywriting career ideas
Helps you think in terms of opportunities (not just writing exercises)
Can spark ideas for niches, offers and freelance positioning
Useful for staying motivated while learning
No additional effort required once subscribed
Great for keeping a “real-world” pulse on the copywriting industry
Things to Keep in Mind
AWAI’s emails are long and heavily promotional in tone.
AWAI tends to use a marketing-heavy writing style, which means you may need to skim their emails for the most useful insights.
There absolutely is valuable information inside, but it’s not always presented in a concise or direct way, which can make it slow to work through compared to other resources on this list.
AWAI’s ideas are useful, but the delivery style is not for everyone.
My Verdict
This is best treated as a supplementary learning resource, rather than a structured course.
It’s most valuable for staying connected to the copywriting industry, getting daily ideas and building awareness of how writers think about income and opportunity.
Final Thoughts: Which Free Copywriting Course Should You Choose?
If you’re still trying to decide which free copywriting course to start with, here’s the simplest way to think about it: Just start somewhere.
None of these trainings are the “wrong” training. And you will most likely explore several trainings throughout your career.
If you want the most well-rounded starting point for becoming a freelance copywriter, I recommend starting with Filthy Rich Writer’s free training. It gives you both the copywriting basics and a realistic view of what it looks like to turn this into a career.
FAQs About Free Copywriting Courses
Can I Become a Copywriter Using Only Free Courses?
Yes, you can absolutely start the process with free courses. They’re enough to learn the basics of copywriting and understand how the industry works. However, you’ll still need to practice writing and eventually work on real or portfolio projects to become confident and job-ready.
What Is the Best Free Copywriting Course for Beginners?
For most beginners, I recommend starting with Filthy Rich Writer’s free training because it covers both copywriting fundamentals and what it actually looks like to build a freelance career.
If you just want exposure before committing, YouTube courses like Mike Nardi or Jesse Forrest are also good starting points.
How Long Does It Take to Learn Copywriting?
Despite some YouTube videos claiming you can become a copywriter within 1-4 hours, most people learn the foundations of copywriting in 1-3 months (depending on how much time you study). This includes studying and practicing writing copy.
For copywriters who want to learn specialty copywriting (e.g., SEO copywriting, email copywriting, funnel copywriting), training often increases to about 3-6 months. However, if you are educated on how to find clients, many new copywriters find work before they complete all of their initial training.
Do I Need Certifications to Become a Copywriter?
No. Copywriting is a skill-based field, not a credential-based one. Most clients care more about your writing ability, client results and examples of your work, rather than certifications.
Are YouTube Copywriting Courses Enough?
They’re a great starting point, but they’re usually not enough on their own. Most YouTube courses focus on fundamentals, so you’ll still need additional practice and structured training if you want to freelance.
What Should I Do After Taking a Free Copywriting Course?
Most free copywriting courses only scratch the surface of what you need to know about copywriting. Many of these free courses are gateways into paid programs, which offer more comprehensive training.
Aside from staying in course mode, you can also continue practicing copywriting daily or weekly by:
Rewriting ads, emails or landing pages
Practicing with copy exercises
Building a small portfolio of sample work
Exploring how freelance copywriters get clients
