Originally Published: Nov 2026Short Answer: If you’re new to copywriting and looking for a course that can teach you the fundamentals, The Brand New Copywriting Course by Jamie Thomson is worth considering.
Created by Brand New Copy, this course takes students through the foundational principles of copywriting: understanding different types of copywriting, identifying customer motivations, writing compelling headlines, communicating benefits and persuading customers.
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I personally enrolled in the course and went through the lessons to evaluate what students can expect. Having also explored several of Brand New Copy’s other courses, workshops and free resources, I have a good understanding of the brand’s approach to copywriting education.
My overall impression? This is a well-presented foundational course with some particularly useful teaching methods, practical assignments and opportunities to receive personalized feedback from Jamie. However, there are some limitations to understand before you purchase – especially if you’re expecting comprehensive training on how to write every type of copywriting deliverable or how to build your freelance copywriting business.
The Brand New Copywriting Course: At a Glance
| COURSE DETAIL | INFORMATION |
|---|---|
| Course Name | The Brand New Copywriting Course |
| Instructor | Jamie Thomson |
| Company | Brand New Copy |
| Course Level | Beginner / Foundational |
| Time to Complete | ~6 weeks (at a steady pace) |
| Number of Lessons | ~30–40 lessons |
| Assignments | Yes, with opportunities for personal feedback |
| Lifetime Access | Yes, including new course content |
| Certificate | Yes, upon completion |
| Price | ~$495 (check current pricing) |
My Quick Verdict: The Brand New Copywriting course is a good foundational copywriting course for beginners who want to develop their persuasive writing skills, practice applying copywriting principles and receive personal feedback from the instructor (who is a professional copywriter).
It’s less suitable for someone looking for comprehensive training in specific copywriting deliverables or anyone wanting to learn the “business side” of becoming a professional copywriter.
Want to see what’s currently included? Visit The Brand New Copywriting Course landing page to view current pricing, course details and offerings.
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What Is The Brand New Copywriting Course?
The Brand New Copywriting Course is a beginner-level online copywriting training program created by copywriter Jamie Thomson (founder of Brand New Copy). It teaches foundational principles of persuasive writing and helps aspiring copywriters understand how to write copy that is attention-grabbing, communicative of value and motivational enough for an audience to take action.
The course is primarily designed for:
Complete beginners who want to learn copywriting.
Early-stage copywriters who want organized copywriting training.
Marketing professionals who want to develop their copywriting abilities.
Aspiring freelance copywriters who want to learn the writing skills they’ll eventually use with clients
Entrepreneurs and small business owners may also find the lessons useful, particularly if they want to improve their own marketing copy. However, the course focuses on copywriting skills, rather than the broader marketing and business knowledge needed to run a business.
What Does The Brand New Copywriting Course Teach?
The course introduces several different copywriting disciplines, along with the foundational techniques to write persuasive copy.
Copywriting disciplines covered include:
Brand copywriting
SEO copywriting
UX copywriting
PR copywriting
Technical copywriting
Foundational copywriting concepts include:
Features vs. benefits
Headline writing and headline formulas
Unique Selling Propositions (USPs) vs. Unique Value Propositions (UVPs)
Customer motivations and buying psychology
Persuasion and reader engagement
Writing with authority
Emotional copywriting and tone of voice
These lessons help students understand the principles behind effective copywriting and how to apply them when writing for different audience and marketing objectives.
Does The Brand New Copywriting Course Teach You How to Start a Copywriting Business?
No. The Brand New Copywriting Course focuses on teaching copywriting skills, not the business side of becoming a professional copywriter.
The course does NOT provide comprehensive instruction on:
How to find copywriting clients
How to price copywriting projects
Building and managing a freelance copywriting business
Publishing, implementing and managing copy on a website (like your how to set up your own portfolio site)
So, if you’re looking for any of those specific training topics, this is not the course. And if you’re a small business owner looking for a comprehensive marketing program that teaches you how to develop, position and market your own products or services, you’d be better served by a course that combines copywriting instruction with broader business marketing strategy.
However, if your goal is to learn persuasive copywriting and develop the skills needed to begin pursuing copywriting professionally, this course is definitely relevant to that goal.
What is Included in The Brand New Copywriting Course?
The Brand New Copywriting Course includes about 30-40 video lessons, assignments, copywriting projects and opportunities to receive personalized feedback from Jamie. The course is designed to take about six weeks to complete (although, you can work at your own pace).
Here’s a closer look at what you can expect as a student.
Short, Structured Video Lessons
The course is delivered through an online platform, and most lessons take less than 10 minutes to watch.
I really liked this format because the lessons are generally very concise and focused on just one concept at a time. Rather than sitting through lengthy lectures, you can work through individual topics without having to dedicate large blocks of time to each lesson.
The videos themselves are actually quite professional. I was surprised to see professional graphics and transitions from a solopreneur brand. And, compared to the instructional videos of some multi-million copywriting training companies, Jamie’s were better developed!
The lessons incorporate PowerPoint-style slides, videos of Jamie speaking directly on camera and occasional stock footage. I liked that Jamie’s face appears in the lessons, rather than relying exclusively on narrated slides (which is often what I see in these types of courses). You can instantly familiarize yourself with Jamie.
Useful Copywriting Assignments
Many of the lessons include assignments to help students apply what they’ve just learned.
The assignments are straightforward Word documents rather than elaborate workbooks, which I actually appreciate! They’re focused, relatively short and designed to help students practice one concept at a time.
Some assignments ask students to write copy from scratch; others provide existing copy for students to improve. This second approach is particularly useful for beginners who may struggle with starting from a blank page.
For example, students get helpful opportunities to practice:
Layering in more urgency to existing copy
Making writing sound more authoritative
Incorporating emotion into copy
Polishing tone of voice
Applying headline-writing techniques
One of the BEST features: Students can submit their assignments for personal feedback from Jamie. This is a really great addition because not all online copywriting courses offer direct instructor feedback. Some rely on student communities for “peer reviewing,” while others charge extra for personalized copy critiques and coaching.
Portfolio-Building Copywriting Projects
The course also includes several larger copywriting projects that students can use to start building their own portfolio.
These projects are designed to give you experience working through a simulated client assignment. Students practice reviewing a brief, go through a pretend client interview and then produce the requested copywriting deliverable.
These projects cover different types of copywriting, including:
Website copywriting
Product descriptions
Email copywriting
Sales pages
As a student, you can also receive personalized feedback on these projects. Then you have the opportunity to improve your work before adding it to your portfolio.
I really like the inclusion of these projects because they introduce students to more than just copywriting exercises in isolation. Students get to practice working through the whole process: from project brief to final copy.
However, as I’ll explain later in this review, there’s a difference between being introduced to a particular deliverable through a portfolio assignment and first receiving comprehensive instruction about how to write that type of copy.
Additional Copywriting Resources and Templates
Students also receive additional resources, including copywriting templates and “The Strategic Copywriter’s Toolkit.”
The templates offer great starting points for applying copywriting concepts, although they’re primarily focused on website copywriting (rather than covering every type of deliverable).
“The Strategic Copywriter’s Toolkit” contains something called The Brand New Copywriting (BNC) method, which is a simplified framework for approaching copywriting projects. If you prefer having a clear methodology to follow (rather than memorizing a bunch of different copywriting techniques all at once), this will be extremely helpful to you.
Lifetime Course Access and Completion Certificate
Purchasing The Brand New Copywriting Course gives students lifetime access to the course materials, including new content added to the course.
You’ll also receive a completion certificate that you can display on your website and professional profiles. It’s worth understanding what this certificate represents, though. Since there is no universal regulatory body that “certifies” professional copywriters, a copywriting course certificate only demonstrates course completion, not one's ability to effectively write copy.
Ultimately, it’s your writing skills, portfolio and future client results that will matter more to prospective clients than a course certificate.
What I Like About The Brand New Copywriting Course (Pros)
Beyond teaching the foundational principles of persuasive writing, Jamie Thomson does a good job explaining concepts that beginner copywriters may not encounter in other introductory courses.
What stands out most? The combination of practical assignments, personalized feedback and instruction on some of the more nuanced aspects of copywriting.
Here are some of the biggest and best things that stood out to me after taking the course.
#1 It Introduces Different Copywriting Specialities
One thing I appreciate about The Brand New Copywriting Course is that Jamie introduces students to different copywriting disciplines early in the course.
He explains direct response copywriting, brand copywriting, SEO copywriting, UX copywriting, PR copywriting and technical copywriting.
This is important because copywriting isn’t just one blanket skill. There are multiple specialties and career paths to pursue within the industry.
Many beginner copywriters initially have a pretty narrow understanding of what copywriting involves: you write webpages, emails and ads to get people to convert. Introducing the different disciplines helps students recognize the variety of projects and services they could potentially pursue.
I also appreciate that Jamie recognizes SEO copywriting as a legitimate copywriting specialty. Some copywriters dismiss the term as a “buzzword,” but SEO copywriting (and more recently transformed into SEO/AI search copywriting) is an established area that I personally work in all the time!
If you’re just entering the industry, it is so helpful to know about the different specialties. It opens up much more possibilities when deciding what types of services you want to offer.
#2 The Assignments Make Learning How to Write Copy Way More Tangible
The assignments are one of the strongest features of this course.
Having someone explain how to write copy is not the same as actually writing copy. This is a deficit in many copywriting courses, but the assignments in The Brand New Copywriting Course actually bridge that gap.
Many lessons include short, focused assignments that help students practice one concept at a time. I also like that some assignments provide existing copy for students to improve, rather than requiring them to create everything from scratch.
For example, one assignment instructs you to add more urgency to existing copy. You simply edit in more authoritative language, emotional motivations and refine the existing tone.
This “improve-upon-existing-copy” approach is especially helpful for beginners who struggle with getting their first words onto a blank page.
When I was first learning copywriting, I often found it difficult to know where to start. Having existing copy to work with removes some of that initial uncertainty and lets students concentrate on applying a specific technique that they’re learning.
In my opinion, learning how to fix weaknesses in existing copy is just as valuable as learning how to write something from scratch.
#3 Jamie Provides Personal Feedback on Student Assignments
Another huge perk of this course is that students can submit their assignments and receive feedback from Jamie.
This is worth highlighting because not every online copywriting course includes direct instructor feedback. Some courses rely on peer feedback in student groups, group coaching calls (where the instructor reviews multiple students’ work in one session) or nothing at all. Others charge extra for personalized coaching or written copy critiques.
Having the instructor review your actual writing is extremely helpful, especially when you aren’t sure if you’re doing it right.
I also like that this feedback is included with your course enrollment, rather than positioned exclusively as an expensive coaching upgrade.
#4 It Explains USP vs. UVP
I particularly like that Jamie differentiates between Unique Selling Proposition (USP) and Unique Value Proposition (UVP). These terms are frequently used interchangeably in marketing and copywriting, but they aren’t the same thing.
Understanding the difference gives copywriters another way to approach brand positioning and messaging. And it makes your copywriting much more sophisticated (which can definitely attract better clients).
I also like that the course doesn’t just define these terms. It helps students understand how to develop USP and UVP as a paid service for clients. This is especially useful if you plan to work with small businesses and new companies that may need help clarifying USP and UVP. It’s a project that a newer copywriter could offer as an additional service on top of writing copy.
#5 The Headline Writing Lesson Is Extremely Well Explained
Jamie has one of the most concise and clearly explained headline formula lessons I’ve encountered in a beginner copywriting course.
While I don’t personally approach every project by plugging information into a predetermined headline formula, I understand why these formulas are useful when you’re learning.
And the lesson doesn’t unnecessarily overcomplicate the subject. It’s straightforward, easy to follow and supported by an assignment that lets students practice what they learned.
#6 It Separates Persuasion and Reader Engagement into Dedicated Lessons
Persuasion and reader engagement are essential to effective copywriting, but many other courses weave them into other topics without really explaining them as distinct focus areas. The Brand New Copywriting Course gives these concepts the attention they deserve.
Jamie helps students better understand what they’re actually trying to accomplish with their writing.
#7 It Has a Dedicated Lesson on Writing with Authority
Many copywriting courses mention the importance of establishing credibility and trust, but I don’t always see this concept broken down into a dedicated lesson.
Jamie gives students an explicit understanding of how your language choices influence the perceived authority of a piece of writing. And in a world where customers are inundated with brand competition, brand credibility is a huge deciding factor when customers compare similar products and services.
#8 It Breaks Down Six Categories of Customer Buying Motivations
The Brand New Copywriting Course goes beyond simply telling students that purchase decisions are emotional. Jamie introduces six categories of motivations that influence whether or not someone will buy.
I found this particularly helpful because it gives students a more structured way to think about the emotional drivers behind a purchase.
Rather than relying solely on “benefits-focused” messaging, copywriters can learn to consider different psychological motivations and how they influence the way a product or service should be presented.
It really gives students more options when developing their copy for different audiences and products.
#9 The Video Lessons Are Professional, Concise and Easy to Follow
I was really surprised by how professional the course videos looked. They incorporate informational slides, segments where Jamie is on camera and other footage.
These videos are way more polished than other courses (from big brands) that just rely on basic narrations over PowerPoint presentations.
I also like that most of the videos are under 10 minutes long. And the short format makes it easier to learn one concept at a time, revisit individual topics and fit the course into a busy schedule.
The assignments follow the same philosophy: straightforward, focused, no fluff.
#10 Students Create Real Portfolio Projects Before Completing the Course
I love that this course includes several larger projects that simulate the entire project experience. This includes working through a project brief, conducting a pretend interview and producing the copy based on the brief and client information.
This full-process simulation is only found in a few other courses that I’ve taken, and I love that it's templatized as an assignment (not just part of the lecture).
After all, it’s one thing to write a headline or improve a paragraph in isolation. It’s another thing to understand a brief, consider the client’s additional requirements and produce copy that combines everything all together.
#11 It Acknowledges That Copywriters Can Use AI in Their Work
Some copywriting education brands are still quite resistant to AI, so I was pleasantly surprised to see some basic instruction on using AI as part of the copywriting process.
I personally use AI in my copywriting and content work regularly, but there is a huge difference between using AI as a tool to support your work and simply copying and pasting whatever it generates.
Brand New Copy’s AI instruction isn’t extensive, but I appreciate that the course acknowledges AI as a tool that modern copywriters may encounter and use.
#12 The Course Is Mid-Priced Compared to Other Copywriting Programs
At approximately $495, The Brand New Copywriting course sits in the middle of the price range when compared to other established copywriting training programs. For reference, some beginner courses are priced at $700 or more.
Considering the number of lessons, assignments and opportunities for personal feedback (and the other additional resources included), I think the price is appropriate for someone who wants organized, foundational copywriting training.
This course offers a relatively accessible entry point into paid copywriting education, without requiring you to spend $700+ on a beginner’s training program.
What I Don’t Like About The Brand New Copywriting Course (Cons)
The Brand New Copywriting course does a good job teaching foundational copywriting principles. However, there are some limitations of this course that I’d like you to understand before purchasing.
The biggest gaps: learning how to write different types of copy (outside of landing pages), the use of modern copywriting examples and understanding how to build a copywriting business.
#1 Lessons Are Too Basic for Experienced Copywriters
If you’ve already had some copywriting training and experience, many of the early lessons will be too introductory. The course is designed to build a foundation, so it spends time explaining concepts that more experienced copywriters (especially those with prior training) will already understand.
The course is extremely helpful for beginners, but may not offer new insights for experienced copywriters.
I’d recommend this course to beginners with virtually no prior training, rather than working copywriters who are looking to sharpen or expand their skills.
#2 It Relies Heavily on Older Advertising Examples
One thing I would have liked to see more of is examples from today’s digital marketing world: SEO and AI-search-focused website copy, email marketing, social media ads, and paid ad campaigns that are running today.
The course uses several well-known examples of traditional advertising from print ads and decades old campaigns. And while many other copywriting courses and copywriting handbooks also default to analyzing highly successful ads from David Ogilvy in the 1950s and 1960s, I believe it’s way more helpful to look at what’s working in more recent history.
Classic advertising examples can teach you a lot, but copywriters need to see what effective copy looks like in the places businesses are marketing today.
#3 It Doesn’t Teach You How to Write Copy for Different Types of Projects
The course teaches you the fundamentals of copywriting, but it doesn’t walk you through how to write copy for specific deliverables.
Writing a homepage is completely different from writing an email sequence, social media ad, video script or long-form sales page. Each format has its own structure and set of go-to copywriting strategies.
In The Brand New Copywriting Course, you will learn tactics that apply across these deliverables, but you will still need additional training to write for each project type.
Understanding the foundational copywriting principles is absolutely essential. There’s no getting around that. However, you’ll also need to learn how to write copy for different formats.
#4 Some Portfolio Projects May Require More Instruction
Like I mentioned before, one of the strongest parts of the course is the simulated copywriting projects that can turn into your first portfolio pieces.
However, some of the projects involve deliverables that require more specialized training than this course provides. For example, you may be asked to write an email as part of a course project, but the course itself doesn’t spend much time teaching you how to write an email.
This course helps you gain practical writing experience, but don’t assume that completing those projects means you’re fully prepared to handle every type of copywriting assignment. Jamie’s personalized feedback will be extremely helpful here, though!
#5 It Doesn’t Teach You How to Start a Copywriting Business
If your goal is to build a freelance writing business, the “business side” of copywriting is not covered in this course. It doesn’t cover how to find clients, market your services or pitch projects.
Now, that’s not necessarily a flaw in the course itself. It’s just important to understand that learning how to write copy and learning how to make a living as a copywriter are two different things.
You will need additional resources and training if you want guidance on building your business.
#6 Most of the Templates Focus on Website Copy
The course includes great templates and resources to help you put the training into practice. However, the templates I found are primarily focused on website copy.
I would have liked to see more resources for other common copywriting projects like emails, PPC ads and video scripts.
A wider range of templates would make it easier for beginners to practice writing different types of copy.
#7 There’s No Student Community
This course doesn’t include a student community where you can connect with other students, share your feedback or discuss what you’re learning.
This may not be a dealbreaker; I personally haven’t gotten much value out of the student communities included in other copywriting courses that I’ve taken.
However, I recognize that peer groups may be helpful for some students. So, if you enjoy communicating and learning from other students, you may miss having that option if you enroll in this course.
Who Should Take The Brand New Copywriting Course?
The Brand New Copywriting Course is best suited for beginners who want to learn the fundamentals of persuasive writing and build an educational foundation for a career in copywriting.
It’s also worth considering if you work in marketing and want to become a stronger writer. However, it may not be the best fit if you're looking for advanced copywriting training, instructions on specific deliverables or guidance on starting a freelance business.
This Course Is a Good Fit for You If:
You are completely new to copywriting: You’ll learn the core principles that will be applied across every copywriting project you encounter.
You are an aspiring freelance copywriter: The lessons and practice assignments help you simulate projects so you’re more prepared for real client work.
You work in marketing and want to improve your writing: The course helps you become more intentional about how you communicate value, engage readers and persuade potential customers.
You want a senior copywriter’s feedback on your work: Having Jamie personally review your assignments is a great opportunity to verify if you’re grasping each concept.
This Course May NOT Be Best for You If:
You already have solid copywriting experience or training: You may find too much of the information to be familiar and want more advanced education.
You want in-depth instruction about how to write specific deliverables: If you need step-by-step training for email copywriting, sales pages, ad copywriting or other specific projects, you will likely need additional courses or resources.
You want to learn about the business side of copywriting: This course doesn’t cover how to find clients, set your rates, pitch services or manage a copywriting business.
You own a small business and want broader copywriting guidance: You’ll learn useful writing strategies, but the course isn’t designed to teach you how to develop your overall marketing strategy, validate an offer or manage your marketing.
My recommendation: If you are an aspiring copywriter starting from scratch and want to understand what makes copywriting work, this course is a great first step. Just go in knowing that you’ll still need to develop other skills with different types of copywriting and learn business strategies later on.
Is The Brand New Copywriting Course Worth It? My Final Verdict
Yes, I think The Brand New Copywriting Course is worth considering if you’re a beginner who wants to learn the fundamentals of persuasive writing. It covers important copywriting concepts that you will use across project types. It also provides plenty of opportunities to practice writing and editing copy and includes something I particularly value in an online course: personal feedback from the instructor.
I also like that Jamie doesn’t just teach you to follow formulas. The course explores why certain writing techniques work, how customers make buying decisions and how to communicate a product’s value.
That said, this course is a starting point, not a complete roadmap to becoming a working, professional copywriter.
You’ll learn fundamental writing skills, but you’ll still need to supplement your training. You’ll still need to practice writing for different deliverables, analyze what’s working in today’s digital marketing campaigns and build business skills to find and work with clients.
Would I Recommend It?
I’d absolutely recommend it to:
Complete beginners who want to embark on their first organized copywriting training.
Aspiring copywriters who want to build foundational skills and get feedback on their writing.
Marketing professionals who want to become more effective and persuasive at writing.
I’d be less likely to recommend this course to experienced copywriters who want advanced training, or people who want the course to teach them everything about running a freelance copywriting business.
Is It Worth the Price?
At around $495, I think the course offers a reasonable amount of training, particularly when you consider the assignments, personal feedback on your work, lifetime access and additional resources that are included with enrollment.
However, judging whether it’s a “good investment” depends on what you’re hoping to get out of it. If you want to learn the fundamentals, it’s worth it. If you expect to finish the course fully prepared to write every type of copy and run a successful business, this is not the course.
Click here to see the most updated price, current resources and enrollment information.
My Final Takeaway
The Brand New Copywriting Course can help you become a better copywriter, but it won’t teach you everything you need to know to work as one professionally.
I see it as a solid foundation for someone who is serious about learning copywriting. Just be prepared to keep learning, practicing and developing your skills beyond the course.
The Brand New Copywriting Course Review