Amanda Kostro Miller
Expert Sales Copywriter
Sales Copywriting Conversions & Stats
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Industry: B2B Dental Supply, ecommerce (Dentsply Sirona)
Project: Email marketing, display ads, social media ads
Additional Information: This was the company’s most successful ecommerce sales campaign to date. View a sales copywriting example from this campaign here. For additional samples, please inquire.
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Industry: B2C Writer Education (Comprehensive Copywriting Academy)
Project: Content marketing articles with affiliate links.
Additional Information: I am the #1 affiliate graduate. The initial $100K was generated within 2 years from a website with almost zero organic traffic when these pieces were published. See a sample content marketing sales project here.
Sales Copywriting Services
A sales copywriter since 2020, I have helped 55+ brands with a variety of different marketing projects.
For many clients, I’ve become their “go-to” sales copywriter. When they need a new marketing deliverable, they come to me to see if I’ve done something similar (and, chances are I have).
From 7-figure Black Friday ad campaigns to trust-building email marketing systems, I have the know-how to combine the specific goals of your business with copywriting best practices for a variety of project types.
The services I provide as a sales copywriter range from website copywriting, email copywriting, funnels, sales pages, paid ad campaigns, PPC and even “copy in the wild” such as billboards, print ads and more.
Contact me for help with high-level strategy planning, testing and the meticulous writing of the copy.
Website and Email Copywriting
If you want to reach customers somewhere online, I’ve done it all. Over the years, I have helped clients improve conversion rates and build a memorable, competitive brand. Such projects include sales-focused email campaigns, all-or-nothing sales pages, optimized SXO and more.
Ideal for website rewrites, landing page writing, email campaigns, promotional campaigns, product/service selling, opt-in opportunities and more.
Single or Multichannel Campaigns
Depending on your marketing goals, you may need just one piece of optimized content (e.g., a social media ad) to achieve your goals. In other cases, you may need help with a variety of deliverables to create a more comprehensive marketing campaign that drives brand awareness and revenue.
Ideal for seasonal campaigns, rebranding, ecommerce promotions, funnels, version testing for optimal metrics and more.
SEO Copywriting
When you need higher volumes of converting traffic, I blend high-authority SEO content with a seamless conversion-focused experience. Since 2023, more and more brands have heavily prioritized this service.
Ideal for product category pages, metadata, topic authority pages, website rewrites, content marketing initiatives and more.
My Most Common Sales Copywriter Projects Include…
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Since 2023, I’ve seen a significant increase in SEO copywriting requests.
Starting out in SEO writing in 2017 and jumping into copywriting in 2020, I am one of the extremely few trained SEO copywriters out there!
My SEO sales copywriter services include infusing conversion-focused marketing copy with SEO best practices to help a website rank well, attract more clicks and convert above benchmark.
With this particular sales copywriter service, I can help you and your team strategize and plan these pages, create the copy and content and also conduct SEO keyword research.
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Social media, organic search and paid search are oversaturated, so many clients come to me to help them maximize conversions and nurture their audience via email.
My email sales copywriter services include multiple versions of each email for testing. I also help you incorporate email best practices to ensure your emails have the best chance of landing in customer inboxes (and not be flagged for incorrect language, content or components).
That way, you can quickly determine the most effective email copy and distribute it to a majority of your audience, resulting in significantly higher email engagement and conversions.
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Clients who are interested in hiring a sales copywriter come to me for direct response website copywriting.
While I can help you with any page on your website, my work as a sales copywriter is best used for sales pages, conversion funnels and other “close to the sale” webpages.
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There are many opportunities for conversions within your SEO content, but my main goal as a sales copywriter is to get your organic audience to take the next step.
Ideally, that “next step” is to convert monetarily. However, in many cases, clients are looking for content marketing conversions like lead generation, signing up for the company’s email newsletter and other CTAs.I can tailor SEO content pieces to accommodate the customer journey and speak directly to a particular audience.
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Video sales letters (VSLs) — and video marketing in general — are now one of the most effective channels. As a sales copywriter, my main role is to create the written/verbal script for the videos.
Together, we can create highly sales-focused video content, bring value to your audience and/or boost brand recognition (especially if you want the benefits of branded search).
I can also help you boost video SEO rankings, clicks and conversions by optimizing the video title, metadata, file name, on-image copy and more.
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Paid social is a very oversaturated space to promote your products and services.
However, I am proud to say that I have helped clients boost their paid social media marketing metrics by 200%+ in some cases!
After working with various clients to create successful campaigns, I understand how to write paid social media ads in a way that performs above benchmarks. That means more clicks, more page views and a much higher potential for sales and conversions.
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Since 2017, affiliate marketing has changed significantly. No more sleazy product review lists!
It is my goal to ensure that all affiliate marketing content is authentic, trustworthy and abides by content marketing best practices.
For my own brands and my clients, my affiliate marketing content has generated hundreds of thousands in revenue — all while ranking in the top spots from an SEO standpoint.
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If you have an in-person event coming up, my signage and promo sales copywriting services will ensure you have the best materials before going to print.
No spelling errors. No text-heavy content. No sentence left to waste.
Some examples of signage and promo projects include: company banners, branded folders, flyers, brochures, business cards and more.
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Since you only have one shot once your marketing materials go to print, my print sales copywriter services give you confidence that all the copy is correct, error-free and set up in a way to maximize conversions.
This may include direct mail pieces, magazine ads, newspaper ads, flyers, brochures, customer handbooks and more.
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Sales Copywriter Specializing in Paid and Organic Marketing
Trained in both direct response copywriting and SEO writing, I have helped 55+ brands achieve their messaging goals and catalyze conversions. I have developed strategic SEO and marketing materials for all stages of the customer journey.
From data-dependent microcopy to bottom-of-funnel, make-or-break sales pages that are directly tied to conversions and revenue, I’m here to help.
It doesn’t matter if you already have a clear picture of what you need. Or, if you still need assistance hashing out the right channels and angles.
My sales copywriter expertise can be inserted into any part of your marketing process. So, don’t hesitate to contact me!
From 7-Figure Sales to 200%+ KPI Improvements
I use strategy, experience and my clients’ valuable industry insights to make things happen! Take a look at some conversions I’ve generated in past projects.
Featured Sales Copywriting Samples
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23 Vitals: Supplement Sales Page
This client wanted to increase purchase conversions on his e-commerce site.
I used a contemporary brand voice while relaying the company’s ideals. I emphasized their USP so customers could differentiate this product and further promote conversions. Last 2 sections are not my copy.
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Cash Flow Portal: B2B Lead Generation Email
I was tasked with an interest email. When someone goes to the site but does not complete the conversion, this email reminds them to return.
Their desired brand voice was similar to Slack. I kept the copy very short and used multiple CTAs to entice a click.
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Dentsply Sirona: Paid Social Ad
This client wanted a multichannel paid social and Google ad campaign.
I emphasized project benefits as well as the promo code for each product line. There were several versions for testing, and the campaign earned the 2nd strongest average CTR in marketing history for the company.
Contact Me
What sales copywriting projects would you like to get started on? Let’s discuss possibilities, pricing, timeline and more.
Sales Copywriter FAQs (for Clients)
How do you price your services as a sales copywriter?
Most projects are priced as a fixed price. That means you and I will have agreed upon a set amount, scope and deadline prior to getting started. My sales copywriter services are usually not billed hourly.
If there are multiple deliverables within a project, pricing is often bundled as a campaign. However, since many clients still prefer a la carte options, certain projects can be itemized out. In some cases, there may be a project minimum price needed to get started.
How long does it take to complete a project?
Project turnaround times are based on when we can schedule our mandatory kickoff call. From there, most projects are completed within 1-3 weeks.
If you have multiple deliverables or a more complex sales campaign, we can speed up the process by revising previous deliverables while we create new deliverables. Expedited projects can be completed with a rush fee.
What are your typical rates for sales copywriting?
Since project scope can vary greatly between clients, pricing is determined after an initial discovery call with each potential client. Shortly after our discovery call, I will send you a set quote for services so you can weigh the cost versus revenue potential for your business.
However, my rates are generally comparable to other expert sales copywriters.
Can you guarantee sales from your copywriting?
I cannot make any guarantees about sales or revenue from my copywriting. Why? Because there are so many factors outside of my control, including: the design of the deliverable; how you set your ad campaigns up in Google Ads, Meta, etc.; the competitive pricing of your products and services; your audience targeting accuracy (or lack thereof) to name a few.
However, I incorporate the latest marketing best practices, leverage historical data (especially from your organization) and emulate what worked for my other clients who have had similar projects.
I also usually offer multiple versions of the copy so you can test which versions are the best.
Can you work alongside my marketing team?
Yes! If you have existing marketing workflows, I can be easily inserted into those processes.
Some clients prefer that I attend team calls, whereas others prefer to send me a content brief after the details have been hashed out internally. Either way is fine, and I am extremely flexible with how I work and how I obtain all the right information.
Do you know enough about my industry?
Great question! Sometimes, clients are unsure how I can write for their industry or brand without being an “expert” in the industry myself.
Aside from thorough research with every project, I get on a kickoff call with every client to ensure I have a complete understanding of their brand and their audience. If further information is needed, I make myself available for additional calls, feedback and SME interviews if needed.
What is NOT within your scope as a sales copywriter?
As a sales copywriter, my main role is to craft the actual copy used on the deliverable — be it an email, sales page, landing page, video script or whatever project we’re working on.
Some clients need a little extra help in the planning and strategy stages of their sales campaigns. I can offer some advice about how to best approach a sales campaign. I can also make sure the copy and deliverable we want to create will indeed achieve your goals.
That being said, my sales copywriter services do not include high-level, organization-wide sales strategies, cold calling on behalf of your business or designing deliverables.
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